Category: POS

Published on 25.03.2020

Many brands seek to profit from the glitz and glamour of major sporting events and their stars. They're not sold in the stadium, though, but in retail stores. How can the brand values be communicated there? The example of Nike shows that experiencing a brand and product live and in colour promotes an emotional bond.

Published on 31.10.2019

Classic sales training and product training are no longer effective these days. They are innovative training concepts that create an emotional bond between the salesperson and the product or brand - and develop sales personnel into loyal brand friends in the long term.