News

WOWing HUB

Published on 12.04.2021

Inspirational Easter Playlist

Inspiration

he most intimate thing anyone can share these days is their playlist. As the saying (almost) goes: "Show me your playlist and I'll tell you who you are."

2020 was a particularly difficult year. We as a society have faced unprecedented challenges from the coronavirus pandemic. Not only have businesses and various industries suffered – so, too, have individuals and our community.

WOWing-Article in Markenartikel Magazine: Be where the customer is

Experiential Marketing

Erlebnismarketing

Produktschulung

Customer Experience

Salestraining

POS

POI

Many brands seek to profit from the glitz and glamour of major sporting events and their stars. They're not sold in the stadium, though, but in retail stores. How can the brand values be communicated there? The example of Nike shows that experiencing a brand and product live and in colour promotes an emotional bond.

Experience is our expertise!

Trend-setting possibilities in POS activation

Although the current situation makes a POS appeal more difficult, and occasionally virtually impossible, where there's a will there's also a way. And sometimes even a shortcut.

As an agency for experiential marketing and sales activation, we have set ourselves the goal of combining both and seeing the challenge as an opportunity by constantly finding innovative ways of making it possible to experience brands or products – whether in digital or analogue form. Or, ideally, both.

Our learnings & forward-looking approaches to the problems of successful POS activation in times of crisis and after - are set out in our white paper:

>>Trend-setting possibilities in POS activation<<