Snap Inc.

Spectacles by Snapchat

In 2017 we supported Snap Inc. in the Europe-wide market launch of Spectacles by Snapchat, camera-capable sunglasses. Consumers had the opportunity to find out about the product features of the spectacles and try them out live and in colour at a wide range of events and at particular locations.

Once persuaded, consumers were able to purchase the product exclusively – as they were not available in shops – at what are known as Bot Drops (similar to vending machines). Just insert a debit card, pay cashlessly using the integrated card terminal – and the happy new owner could take the spectacles from the Bot Drop straight away.

Every completed event was celebrated immediately by sending a postcard of the event location to HQ in the USA.

Task:

Provide support for the Europe-wide market launch of the camera-capable Spectacles by Snapchat sunglasses.

Service:

Event handling in Germany: Location scouting, contract negotiations with the Bot Drop sites, safety concept, logistics, staff recruitment and training, erection, dismantling and organisation of the event and comprehensive reporting, support for the consumer from our promoters at event venues