SIGNAL IDUNA - Digital Leadership Congress 2021

Nearly 600 executives accepted the invitation to this year's SIGNAL IDUNA Leadership Congress 2021, which took place digitally for the first time due to corona.

WOWing organised the virtual congress at the Dortmund Westfalenhallen for the long-standing client.

During an intensive preparation period, SIGNAL IDUNA and the WOWing Experience project team led by Nicole Florschütz worked together in an agile manner to create a diverse format consisting of a variety of new and exciting content. This led to a high level of engagement among the participants and encouraged them to take part.

And this is how we did it: A well thought-out concept, professional content management with storyboard, numerous creative parts, appealing media, exciting images by a full professional tv director and a clever and experienced host Cristián Gálvez as well as an experienced technical team and lots of further committed parties.

Thanks for letting us bring this exciting project to life for a great client and special thanks for the positive feedback to Claudia Nelle, Caroline Wiese, Martin Fleig, Stefan Lehmann and John-Sebastian Komander.

Task:

Staging the executive conference in such a way that the guests accept the digital event as a professional and valuable alternative to a face-to-face event and turning them from bystanders into real participants!

To achieve this, we provided the executives with an extensive event package prior to the two-day event. Not only was our goal to get everyone emotionally and content-wise on board but to set the mood, and to encourage the guests to participate. Getting to know each other in small groups with a playful introduction to the conference topics also turned the event into a real networking and group experience, despite its digital character.

Challenges:

In addition to conveying content and information, create closeness and personal exchange and also reach the participants emotionally - and all this in a digital format!

Service:

Storyboard, script & flow direction for plenary, organisation and implementation on site as well as concept & implementation in terms of films, openers, jingles, mentimeters, text and graphics for all media.

Studio design, production of exhibition props, motivational packages and event kits.