Nike

Bootfinder & Try-out Tour

In a world with a growing oversupply, waiting until potential consumers visit a shop is no longer sufficient. Brands have to position themselves and their products exactly where relevant for their target group.

Our POI promotion for Nike followed this principle: with a branded Nike van – chock-full of a wide range of Nike models – we offered various football clubs in the DACH region the opportunity to try out Nike boots in training and matches so that they could find the boot that perfectly supported their own performances.

After all, who can evaluate the quality and suitability of a sports shoe better than the athlete themselves?

Task:

Improve brand engagement and boost sales through on-site field tests with local football clubs

Service:

Conception and consulting, complete operational implementation and management