Clients
Where WOWing happens
NESCAFÉ® Dolce Gusto® offers individual coffee enjoyment at a high level. The many different speciality coffees – from latte macchiato and cappuccino with creamy, frothy milk through caffè lungo and caffè crema grande to espresso and delicious speciality cocoas Chococino® and mocha – provide plenty of tasty variety.
Until 2017 we designed, implemented and managed training concepts for our client NESCAFÉ® Dolce Gusto® which trained the staff in the Electronic Retail division in the brand world and latest products from NESCAFÉ® Dolce Gusto® as well as sales techniques.
Our gamification approaches were among the highlights of the training concepts, as they brought the sales staff on board in a fun way, ensuring that the employees felt greater identification with the brand.
Examples: Use of interactive picture frames, magnetic walls and iPads
Task:
Introduce the new coffee machines and communicate the sales arguments, reinforce the NESCAFÉ® Dolce Gusto® brand in the retail sector, create brand friends, strengthen the willingness of retailers to recommend NESCAFÉ® Dolce Gusto® products and drive sales completions
Service:
Innovative training concepts with sales and product trainings, integration of gamification approaches through product trainers
Facts
Conception of an innovative Sales Taining Format
Gamification Approach for Emotional Brand Loyalty
Consumer Electronics Segment
Clients
Where WOWing happens