Clients
Where WOWing happens
Martini Fiero is a new product from BACARDÍ which has only been on sale since 2017. Fiero is characterised by its low alcohol content and refreshingly bittersweet fruit taste.
During the 9-week campaign period our Martini Brand Ambassadors travelled across Germany offering consumers in retail food outlets the opportunity to try out the product in the form of a freshly prepared drink.
Task:
Tasting campaign in food retailers
Service:
Complete operational realisation, staff recruitment and training, support for the consumer from our promoters at the promotion venues, reporting
Clients
Where WOWing happens