Clients
Where WOWing happens
Krispy Kreme now also in Germany. From 23 October to 4 November 2017 doughnut enthusiasts and enquirers had the opportunity to sample the product range of the American company in a pop-up shop in the MTZ shopping centre – with special guest James Blunt.
The pop-up store, an oversize doughnut box, was opened by the British singer James Blunt, who was the pop-up store's first customer to bite into a delicious doughnut.
A large number of social media channels had been utilised in advance to draw attention to his love of Krispy Kreme, ensuring awareness of the product sampling in Germany.
Task:
Pop-up store for introducing Krispy Kreme to the German market
Services:
Creation of the safety concept including all coordination with local authorities, etc., press conference, meet and greet with James Blunt
Erection of the pop-up store, set-up/management of a POS system (including cash management), consulting (legal conditions imposed by the relevant health, trade and regulatory agencies), obtaining the trade licence to sell the goods (on behalf of the client), staff recruitment and training, operational implementation, storage and logistics management
Clients
Where WOWing happens