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St-Germain

Tasting Tour for Experts

BACARDÍ Limited is a Bermuda-based company which produces spirits and alcoholic cocktails in over 100 countries. The eponymous rum brand is among the most popular spirits in the world.

Today, St-Germain is one of the most exciting brands in the industry. Since being introduced just six years ago as a modern liqueur with a delicious and unmistakeable taste, St-Germain has remained true to its French craftsmanship, won over the barkeeper community in a style that few brands of spirits have ever matched and carried off some of the best-known awards in the industry.

 

 

Task:

Tasting promotion to activate St-Germain in 100 selected premium bars and stores (Alsterhaus, KaDeWe, Feinkost Käfer)

 

Service:

Complete operational implementation of the promotion across Germany, including consulting

 

Facts

Visits to 100 selected premium Bars and Stores
5 Teams with 2 Brand Ambassadors each

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